The king of sporting goods, Nike, employed the movie director/editor Max Joseph and Casey Neistat to produce an advertisement for the FuelBand, showcasing the phrase “Make It Count .” What Nike didn’t anticipate was everything the two-man team would do next . At the final moment , the duo abandoned the agreed-upon location , then initiated on their own adventure across the world making use of Nike’s funds and advice to “Make It Count .” It only took ten days to deplete Nike’s payment . Neistat and Joseph traveled 34 ,000 miles , going to 16 metropolitans in 13 countries on 3 continents . The outcome is a 4 and a half minute movie , which still attributes Nike’s “Make It Count” labeling . In just three days, the video racked up more than 1.5 million views. Did they make it count? I think so. Joseph and Neistat did an extraordinary job taking simple slogan and creating something inspiring and meaningful. What will you do in your lifetime to “Make it Count”?